Apple computers, like most companies, change their typography from time to time. I really love my apple computer. I think it is sexy, sleek and professional. In Apple 2010 they changed their corporate typeface to Verdana. It looks smart, professional, sleek yet simple. I love it because this explains their computers and other technology.

Design Evaluation

These images are the business cards of my friend and business college John. The white one was his business card when he had a full time job with another company and was doing this on the side. After he left that company and went out on his own full time he made and improved his image and brand to the top card.

In the first card I sense that he kept himself in a box and was afraid to branch out on his own. It was almost as if he was trying to break through the box but could not quite get himself to do it. I feel that he believed his work was creative and unique, because of the fancy typography, but did not know how to fully demonstrate that and therefore kept himself restricted.

After finally having the courage to break free from the restriction of a "safe, secure job" John had a designer create the above card. It looks strong and confident. It looks like a permanent brand you would give a cow or a horse signifying that it belongs to John and nobody else. It tells me that he now has the power and strength to go forward.

Knowing John and the work he does I believe purple in his brand represents mystery. His work tends to be unique and he has mysterious ways solving finish work problems. The black represents strength and confidence in his work.